Call Tracking enables you to monitor calls from your site and understand precisely what marketing activity brought them whether it was from a different site, Google or your own paid search campaign.
So no longer will you need to figure how your caller has found you.
Telephone monitoring is a vital tool for any business that spends money on advertising across multiple stations. Clients with AdWords have an inborn need to monitor the calls that are relevant to their key words, to be able to understand which keywords provide call conversions. call tracking Google Analytics Without visibility of telephone conversions, it’s simply not possible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to monitor not only PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it allows you to see your ROI for each of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing and advertising channels, crucial to the success of any business enterprise.